Marketing online can be loads of fun, but don’t be fooled there is definitely work involved. There are a set number a tasks that you must do each and everyday to make sure that your site stays up there in the eyes of the public. Some days the tasks may seem more difficult to perform than others. This is where you will be tested to make sure that you have what it takes to succeed online.
Once you have your blog setup and ready to go, the next task that you have is to fill that blog with content. This needs to be done on a daily basis. So many times people start out with powerful emotions, hyped up energy, and a gung ho attitude. Typically at some point throughout their marketing efforts, they will begin to feel like a task has become more and more tedious.
It was a quote that I heard a long time ago that “a true leader is revealed when they continue doing the things that they must do long after the feeling to do those things has passed.”
So I ask you, do you have yourself a daily activity plan? This is the unspoken critical piece of the puzzle that you must figure out for yourself. Depending upon the market that you are in, you may have to post daily, or you may get away with posting less often. Regardless of what you find works within your market, you must perform consistently day in and day out.
This is the only way to get enough leverage on the Internet and position yourself as someone knowledgeable and an expert in your field. One of the purposes of posting frequently is that your future customer will continually see your face, see your work, watch your video, and hear your message. If your goal is to rank high in organic search ranking, then the more consistently that you post, and place your message on the Internet, will show the search engines that you have valuable content to share.
In my book on how to brand yourself through WordPress, I discuss with you an evergreen marketing strategy that is a combination of article marketing and form marketing. This is a great place to start for someone new to build trust and a name for themselves. Once you get comfortable with those strategies, then you may add new strategies to your arsenal. But it is very important that you stay consistent with the foundational strategies, build from those, and stay consistent with each level.
I will encourage you to develop a daily activity plan, not a piped up idea of what you would like to do, but a realistic plan to approach that you can accomplish on a consistent, routine basis. I share this with you because I see so many great ideas and sites fall to the side simply because they are not getting the love they deserve.
Believe me, you are the voice that someone needs to hear!
Consistency is much more valuable in the long term than any shotgun approach would ever be. Remember the fable of the tortoise and the hare, long and steady wins the race. Remember, this is a marathon not a sprint. You can do this, you can succeed online, regardless of the business or the company that you represent, through time, dedication, and most importantly, consistency of effort, you will reach your goals.
If you haven’t already grabbed my ebook to get you started branding yourself through WordPress, do yourself a favor, and complete the form to the right.
To success,
Ritchie
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